Purchasing shrink-wrapped software is usually cheaper than creating your own through custom programming. But does it do what you want it to do? Is it too complicated because of trying to be too many things to too many users? If these are issues for you, then custom programming may be the answer. Let us create software / ecommerce website that does just what you want it to do, and, perhaps more important, create software / ecommerce website that can be modified as needs change.
