Link Popularity is a tool that calculates the total number of web sites that link to your site. Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. Well-placed links are an excellent source of consistent and targeted traffic. Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.
